Training and Education : Career Academies : Ponte Vedra High School

Academy of International Business and Marketing at Ponte Vedra High School

The Academy of International Business and Marketing at Ponte Vedra High School prepares students for careers in the global marketplace. Increasing globalization has defined business during the last decade requiring students to understand international business including free trade areas, global competition, and foreign investment opportunities. The Academy offers the students two "strands" (pathways)—the marketing strand and the business strand.

The marketing strand of the academy is designed for students interested in the marketing of consumer and industrial goods and services focusing on international marketing. The curriculum has been developed to include coursework in the principles and foundations of marketing management and in the marketing functions of manufacturers, wholesalers, and retailers.

The business strand of the Academy provides students with hands-on training in an integrated academic and business curriculum that prepares them for college and a career in the international business community. This curriculum takes Microsoft Office computer applications to a higher level, integrating the software with real-life business simulations in our global economy.

For more information please visit www.stjohns.k12.fl.us/academies.